Turn a Pitch
into Capital

You know you have an awesome product. It took all the late nights, sweat and tears to perfect it. Sure, your passion will come across in your sales pitch. But what turns a good pitch into a win with investors or a spot on the shelf? Don’t send out your salesperson with hunches on product preference. Equip them with the tools to succeed. eFive Insights gives you the data you need to prove to others that your product will sell.

Data Sells

eFive Insights is backed by Curion, the market leader in consumer insights. Investors and retailers can tell that your data pool includes your employees, relatives and friends – your biggest supporters –  when you present statistics on how many people prefer your product.  Don’t risk getting stumped on questions about your research methods. Invest in insights you can take to the bank. Present the worthiness of your product through certified testing, backed by science.

Controlled Consumer Testing

Find out how much consumers like your product and arm yourself with data to prove your product will be successful. Our product acceptance testing helps you understand consumers’ reactions to your products – from flavor preference to how it stacks against competition. Tell us about your target audience and we will recruit them from our extensive database to participate in product evaluations at one of our facilities. Let us remove the bias and noise to create a neutral environment for fast, actionable insights. Choosing the right sweetener or adding the unique crunch can make all the difference.

Home Use Testing

Get insights on how your product performs in a real-world setting. Participants use and evaluate your product in their home environments for a specific period of time, helping you understand how your product performs without the controlled conditions of central location testing. Products can be picked up from a single location or sent to participants’ homes.  

Focus Groups

Hear verbal feedback in real time from consumers recruited from our extensive database. Client moderators guide participants in evaluating key aspects of product concepts or performance. Their insights help you investigate ideal product components, explore purchase behavior, understand why they like a product, determine if it performs as described, and more, all to give you robust research insights.

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